01
One cluster
5 stations
1market
×5stations
×4interviews / month
×$1.5Kper interview
=$30Kper month
01 / THE OPPORTUNITY
Your next revenue department could start with the team you already have
Does your radio group have a department generating revenue from local business podcast episodes and series? Build one affordably around the sales relationships and on-air talent you already have.
FROM THE INTERVIEW TO YOUR STORIES
Along with your full length landscape interview, you receive short portrait teasers to share on Instagram and Facebook Stories or TikTok.
02 / WHAT I BRING TO YOUR TEAM
Your Director of
Business Podcast Revenue
I build the department, train your team, and establish the systems to turn existing advertiser relationships into additional podcast revenue. From the pitch to production and client reporting, I help your people make podcasts a natural addition to the radio advertising their clients already buy.
Sales training, packaging, and pricing
Talent setup and production templates
Talent training and interview framework
Cross-department communication and software workflows
Production touch points and delivery
Client reporting and renewal process
THE REVENUE POTENTIAL
What could this department generate?
See how one simple weekly sales goal scales across a radio group.
Every example is based on1 interview sold per station, per weekat $1,500 per interview
02
Growing group
4 markets
4markets
×5stations each
×4interviews / station
×$1.5Kper interview
=$120Kper month
03
Regional group
10 markets
10markets
×5stations each
×4interviews / station
×$1.5Kper interview
=$300Kper month
04
Expanding group
15 markets
15markets
×5stations each
×4interviews / station
×$1.5Kper interview
=$450Kper month
05
Large group
50 markets
50markets
×5stations each
×4interviews / station
×$1.5Kper interview
=$1.5Mper month
06
Major group
75 markets
75markets
×5stations each
×4interviews / station
×$1.5Kper interview
=$2.25Mper month
07
National footprint
100 markets
100markets
×5stations each
×4interviews / station
×$1.5Kper interview
=$3Mper month
Illustrative gross revenue. Actual results will vary.
03 / BUILD ONGOING BUSINESS
Build a department.
Grow recurring business.
Build on current radio campaigns with individual episodes or ongoing series. Give events and nonprofits a focused digital offering, and hesitant prospects a way to start working with your group. Help your team use performance reporting to guide renewals and broader marketing conversations.